Jake Berry recieves Parnelli Lifetime Achievement Award.

LAS VEGAS —The Parnelli Awards Board of Directors announces that Jake Berry will receive this year’s Parnelli Lifetime Achievement Award honoring an astonishing career in the live entertainment industry. Currently production manager for U2, the venerable professional will be honored for his work and contributions at an awards ceremony in Orlando on Nov. 20, 2009.

“When something like this goes to you, it’s humbling,” jake comments. “At the end of the day, when you work in a field for 35 years and you get something like this, it’s like winning the Super Bowl. I’m thankful to have received it.”

And when asked to reflect on it all, Berry says: “You look back at your youth, you remember when your mother asked when you’re going to get a real job, your teacher yelling that you’re not going to make anything of your life...and here I am. I’ve been paid to travel the world.”

For more information on the Parnellis, go to www.parnelliawards.com

Irish Rock Band U2 has hand selected Fader Higher to direct the production of their upcoming 360 tour. This will be Fader Higher Production’s third U2 experience and the innovative 360 degree stage provides Fader Higher’s biggest challenge yet. The steel structure is 164 ft high and will require a massive 120 trucks to transport.

The tour will begin in Barcelona on 30 June and play in Europe through to 22 August 2009. The North American leg of the tour is planned to begin on 12 September 2009 at Soldier Field in Chicago and will end on 28 October 2009. The band will return to American stadiums for June and July 2010, and travel back to Europe for August and September 2010. The band tentatively plans to tour South America sometime in 2010. The U2 360° Tour could potentially consist of 90–100 shows over the two years.